A new hair loss treatment system that educates and guides Self-prescribing home users as if they were being hand-held by a clinical trichologist has been launched by Ahead Solutions UK Ltd.
MINOX-ve EPG is a new two part specialist hair loss treatment system - that can be used for all male and female generic hair loss conditions. It is being hailed as a first for consumers of hair loss treatment products in the UK.
EPG brings together a winning, clinically used hair loss product range coupled with an industry leading home user's treatment programme, which takes users through six key areas of hair loss treatment.
Never before has the Self-diagnosing home user been so informed; the series of expert guides that come standard with MINOX-ve EPG have been written by professional trichologists with over 50 years clinical experience in treating every single hair loss condition imaginable.
"Consumers needing hair loss and thin hair treatment products are almost always uneducated about the root cause of their problem and the most effective solution for it." says MD Lee Cunningham.
"With over half a million hair care products available online in the northern hemisphere it is no wonder why so many people end up feeling despondent. They end up using a series of products that do not work because they're either not fit for purpose or they're simply a snake oil."
"The information included with EPG is outstanding. It's very valuable and home users of hair loss treatments would simply not usually be given this information unless they paid for pricey private consultations with registered clinical trichologists - their GP certainly wouldn't be able to provide them with this level of information. It's specialist information but written in plain English so that anyone can understand and use it."
Hair loss conversations by the watercooler...
The trouble is that people's purchasing decisions are often influenced by conversations with uneducated friends or with colleagues 'by the watercooler' . You can just hear 'Sandra' in the office telling 'Amanda' "My Dave used minoxidil and it didn't work for him but he tried this cream from Ebay and that seemed to do something I'll send you the link... blah blah"
Many consumers just do not go down the right avenue to source the right information about treating hair loss or they assume nothing works. They end up buying cheap and buying twice, or three times, make that four, five, six and still without a result.
Whereas if they had visited a clinical trichologist in the first place they would have been given correct information about the root cause of their hair loss and their expectations could have been set with an accurately prognosis.
Hair loss - The absence of evidence is not evidence of absence
Another issue that fuels the hair loss market's continuum of product migrating consumers is caused by the combined effect of uneducated consumers with a 21st century quick fix mentality; if it doesn't work within a month they either try another product or give up for a while before buying yet another latest 'wonder fix'. The same pattern is repeated until baldness prevails.
Such baldness by that time is likely to be irreversible. If only they had taken the time and shelled out on a clinical consultation - an amount that would only have been a fraction of what they'd end up spending on an endless stream of ineffective products - their outcome may well have been so very different.
But they give up far too soon; they don't know that the absence of evidence is not evidence of absence! They can't see any results above the surface so they assume there are no results below the surface [of their scalp].
They simply don't have access to the critically important information about treating their hair loss from an expert in the field. Information such as: -
Put simply, knowing the answers to these questions will definitely maximise the results of any home user's hair loss treatment programme. It's the information that you would only usually receive by an expert if you were to fork for expensive consultations with a registered trichologist.
It would take a national government campaign to educate society to stop falling for the advice received at 'water coolers' around the country, so we've done the very next best thing. We've consulted for an extended period with not one but two of the UK's most esteemed registered trichologists - from two different overarching bodies, and we've written the guide that answers all the above questions.
The information that is provided free with MINOX-ve EPG would cost hundreds of pounds if acquired through clinical consultations and hair loss treatment visits.
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